About

Someone who can build the thing - and explain it.

Botrabbit exists for the gap between AI hype and AI that actually works in your business.

The idea

AI education gets you to the idea. We get you to the thing.

Every small business owner has had the moment: you read about what AI can do, you see the demo, and you think "that could save me hours." Then you try to build it yourself and hit a wall - or you call an agency and get quoted more than the problem is worth.

Botrabbit is the middle path. We build custom AI agents for the specific jobs that eat your time, and we make sure you understand what we built. No black boxes. No jargon. Just a working system and a person you can actually talk to.

Brian Palacios, founder of botrabbit.ai

The founder

Brian Palacios

Brian's run this play before. 2011: 3D printing is the hot new thing nobody knows how to use. He builds a consultancy to teach it and build it: field manual with the Milwaukee School of Engineering, clients from solo founders to Fortune 500. Same idea, decades apart. Botrabbit runs the same playbook for AI.

Two decades at Cisco, technical side, enterprise scale. Founded the company's data science practice. Years later, led its GenAI and causal AI rollout, pilot to production, global supply chain. Teams built from scratch. Programs worth hundreds of millions.

An advisory practice on the side: interim CFO for 15+ financial companies, one seed-stage client to a $6M Series A, one $40M turnaround pulled back from the brink. He's sat across from enough small businesses to know what they actually need. Not a pitch. The thing, built, explained, someone who sticks around after it ships.

20+ yrs Cisco Systems, building and scaling technology and AI operations
Founded twice Cisco's data science practice, and an emerging-tech consultancy before that
$6M Series A guided as advisor, from seed stage through fundraising
Startups → Fortune 500 Built an emerging-tech consultancy serving both, years before AI

What we believe

You should understand it

If you can't explain what your agent does, we didn't finish the job. Understanding is part of the deliverable.

Custom beats templated

Your business isn't a template. We build for your real workflow, not a generic one.

Honest scope

If an agent isn't worth building for you, we'll say so on the discovery call. No pressure to buy.

Have a job in mind?

Book a free 30-minute discovery call and let's see if it's a fit.

Book a discovery call